When you’re considering producing a corporate video to market or explain your brand and its services or products, you have a lot of options. Of course, you can rely on live-action filming, which will capture actors or representatives of your organization talking about your company and its offerings. There is, naturally, a benefit to this style of video, as it creates a personal approach that consumers or potential clients are likely to respond to.
That being said, there are some drawbacks to live-action video. Most importantly, a live-action video is going have a limited shelf life. Members of your organization may leave, societal attitudes towards style will shift, technology will evolve, and the equipment used to shoot the video and the look it imparts upon your video may become outdated. For this and other reasons, you may want to consider a motion graphics for your corporate video production.
Motion Graphics in Corporate Video Production
With motion graphics, you’ll be getting a corporate video animation toronto that has a much longer shelf life. Moreover, you’ll be using a format that can put more information in front of your potential clients and customers in less time. What might take a talking head minutes to explain can be explained by an intuitive animation in mere seconds. This allows you to make a greater impact and in the limited amount of time you have people’s attention.
Aside from this, motion graphics can be updated easily, and they’re incredibly cost effective. Because computers are used in their production, there’s much less overhead involved. While this serves to make motion graphics videos cheaper, it also has the added bonus of making the content that they contain extendable and flexible. If you rebrand, change products, or even your company name, the same video can be altered to match your new forward-facing image. That’s something you simply can’t do with live-action video.
Things To Keep In Mind When Incorporating Graphics in your Corporate Video
When seeking video production services for your corporate videos, there are some things that you should bear in mind while dealing with motion graphics. First and foremost, you will want to have the corporate video production company that’s working on your video have a clear idea of your brand identity. You’ll want the typography, the colors, the icons and the feel of the video to match the look and feel of your other branded products and services. It would be a shame to produce a video that’s style doesn’t match your brand, as this will only serve to confuse viewers.
In addition to this, you should also apply the same attitude toward motion graphics for your corporate video as you do toward your website. While flashy graphics might seem cool, the point of employing them is to deliver content. Certainly, you’ll want the motion graphics in your corporate videos to be slick with intelligent and creative transitions, but you’ll want prize content over flashiness. Make sure you communicate this to whatever video production company you work with.